In my experience, I’ve found that the Ideal Customer Profile (ICP) is one of the most misunderstood things in building companies.

When you use an “Ideal Customer Profile” the right way, it can help you propel your business.

I used an ICP to take my company ToutApp (which sold to Marketo) from $0 to $7m ARR…

And while I was at Marketo, the ICP was at the center of our strategy to drive growth.

For Marketo’s case, the use of the ICP was so successful, it led to the sale of Marketo to Adobe for $4.75bn.

So what is it that people get wrong about the Ideal Customer Profile?

What is it that we got right?

The ICP is *so* important, I’m dedicating the next 3 episodes to it.

On this Sunday’s Unstoppable Sunday episode, I walk you through the three BIGGEST misconceptions about building the Ideal Customer Profile.

And if you address these three things right away, you can start to accelerate the growth of your business almost immediately…