Today, I’m doing Part 3 (of my 3-part series) on the Ideal Customer Profile.
In Part 1, I walked you through the basics of an Ideal Customer Profile and why it is so powerful.
In Part 2, I walked you through how to build one.
Today, in Part 3, I walk you through how to IMPLEMENT your Ideal Customer Profile.
The three strategies I share in today’s episode helps you mobilize your entire organization around an Ideal Customer Profile.
We did this at ToutApp, and we did it at Marketo, and in both cases, an ICP increased our win rates, shortened our sales cycles, and increased our deal sizes.
If you’re looking to drive your business to the next stage of growth, you won’t want to miss these three strategies.