When it comes to startup success, there are THREE components that matter:

1. Team

2. Market

3. Product

As startup founders, we spend SO much time OBSESSING about the Team and Product…

Oftentimes we forget to put as much diligence into Market.

When we talk about how only 4% of startups graduate from the seed stage…

I’m willing to bet a LOT of that failure… the 96% that don’t graduate… stem from a poor market.

Whether it is timing, or competition, or macro trends, it’s important to understand what market you’re getting into.

And it’s also important to identify the Total Addressable Market (the right way) both for yourself and your investors.

On this week’s Unstoppable Sunday, I walk you through how to analyze your TAM

…and I give you THREE principles to follow so that you pick the RIGHT market.