If you’re building a business, there are two metrics that every investor looks at to figure out if you have a healthy startup that’s scalable:
— customer lifetime value (CLTV)
— and customer acquisition cost (CAC)
Here’s the thing.
You can have an insanely successful product and high engagement metrics but still not have a sustainable SaaS business.
This is why it’s SO important to pay attention to your CAC and LTV.
In today’s Unstoppable Sunday episode, I walk you through why the cost of customer acquisition is important
(and the 3 strategies you can use to dramatically reduce your customer acquisition cost).