If you’re building a business, there are two metrics that every investor looks at to figure out if you have a healthy startup that’s scalable:

— customer lifetime value (CLTV)

— and customer acquisition cost (CAC)

Here’s the thing.

You can have an insanely successful product and high engagement metrics but still not have a sustainable SaaS business.

This is why it’s SO important to pay attention to your CAC and LTV.

In today’s Unstoppable Sunday episode, I walk you through why the cost of customer acquisition is important

(and the 3 strategies you can use to dramatically reduce your customer acquisition cost).