One of the toughest parts of building a startup is getting to product market fit.

It’s messy. It’s hard. It’s confusing.

But the ONE thing that keeps you going is this hope, this dream, that once you hit it… it’ll be glorious.

This is why I refer to it as the Shawshank Crawl to product market fit.

On today’s Unstoppable Sunday episode, I show you the ONE framework I’ve used to navigate this messy process.

I’ve used it in nearly every SaaS business I’ve built or advised.

Will it make the shawshank crawl less painful? No. (But that’s why its worth it)

Will it increase your likelihood of success and help you approach this shawshank crawl with a plan? Absolutely YES.

If you are on your shawshank crawl to product market fit, you won’t want to miss today’s episode where I teach you my framework.

(AND as a bonus I give you the FIVE metrics you absolutely must measure to navigate this stage).