If there’s only ONE SaaS metric I was allowed to track.

If there’s only ONE thing I would be allowed to optimize for to drive my growth.

It’d be hands down LTV (Customer Lifetime Value).

When you increase the lifetime value of your customer, everything becomes easier.

But how do you do that?

Well before I tell you how, let me tell you why.

When your LTV is high, it means you can spend more on Sales and Marketing.

It means you can hire more engineers.

It means you can grow faster.

You want some of that? I thought you would 😉

In today’s Unstoppable Sunday episode I walk you through THREE strategies I’ve used to increase LTV