Let me ask you a question….

On the homepage of your SaaS business… which button do you have front and center?

Option A) Talk to Sales

Option B) Start a Trial

For reference, Hubspot has Start a Trial.

But… so does Salesforce.

So it isn’t about whether you’re selling to the low end of the market or enterprise.

So how do you pick?

This simple decision are actually two wildly different sales models.

And the one you pick can have long term ramifications on your SaaS growth engine.

On today’s GTM Wednesday episode, I’m going to walk through these two wildly different SaaS sales models.

(and I’m going to give you the THREE PRINCIPLES TO APPLY so you can choose the right one for your SaaS business)