You know what the most important thing is in the early stages of a startup?

It’s not revenue.

It’s not funding.


People who are ready, able, and willing to take your product through the paces.

When I first launched Braintrust (a startup that didn’t quite go anywhere, I had 2 people sign up)

When I launched ToutApp, within the first 3 days we had over 100 signups AND revenues.

Braintrust taught me some seriously tough lessons on how to get your first 100.

On today’s Unstoppable Sunday episode, I give you the FOUR principles you need to adopt to get your first 100 users for your SaaS product (and business).