I was talking to a CMO friend the other day and she told me something insightful.
For 2020, every SaaS leader is going to end up with THREE marketing playbooks:
1) The first playbook is the one you started with in the beginning of 2020. Remember those days?
2) The second playbook is the one you created in a frenzy when we all went into lockdown
3) And NOW, we’re entering the phase of the third playbook where we’re re-opening and yet aren’t quite sure what’s going on
For each of these phases, the smart SaaS leaders adapted to continue to win, and now is the time to check in on your playbook again.
In today’s Wednesday GTM episode, I walk you through the 3 principles you can follow to revamp your SaaS Marketing strategy for 2020.