The quickest way to lose credibility with an investor is if you don’t provide an articulate view of your Market opportunity.

Why? Because a great Market trumps everything.

A great Market with a mediocre team and an OK go-to-market strategy can still win (and win BIG).

On the other hand, one of the best teams in the world, with a brilliant Marketing strategy, in an OK market — won’t get very far.

Every investor knows this.

But it’s a blind spot for Founders.

Which is why it’s super important for you to properly define your Market strategy and calculate your TAM.

So how do you think about your TAM properly and ensure you’re in a great market?

In this week’s Unstoppable GTM Wednesday…

I’m going to walk you through how to nail your TAM analysis and think through the right Market strategy.