Last week we talked about the importance of picking the right market for your SaaS business.

On this week’s Unstoppable, we talk about how to articulate that market strategy in your pitch deck.

One of the most important slides in your pitch deck is the slide where you clearly define your Total Addressable Market.

Why is that?

What goes through an investor’s mind when you’re pitching them that TAM slide?

And what’s the ONE thing investors look for in this slide?

In today’s episode…

I walk you through the KEY questions you need to address in your Total Addressable Market slide inside your pitch deck.

(and the one thing to avoid so you don’t lose instant credibility with the investor you’re pitching)