Peter Drucker famously said “What gets measured, gets managed.”

When it comes to growing your SaaS business, the most important thing to measure, manage and grow are your revenues.

But how do you properly measure your revenue growth?

Back when I was starting out in SaaS, I got really confused between Revenues vs Bookings, MRR vs ARR, and ACV vs TCV.

There was that one time our Bookings were growing faster than ever but our DSO was terrible and we couldn’t make payroll!

As you’re scaling your SaaS business, understanding these differences is important…

…and knowing which one to optimize to drive growth is even more important.

So on today’s Unstoppable Sunday episode…

I’m going to dig into these key SaaS revenue metrics and the three nuances you need to know when measuring your revenue growth.