SaaS businesses are incredible.

Except when you’ve got a leaky bucket.

When do you have a leaky bucket?

It’s when you put in all your effort to acquire new users and customers.

But they leave you months later.

And while you may be crushing it with adding more and more and more users…

You never hit that escape velocity with growth because your customers keep churning.

When I was scaling ToutApp, I was surprised at how some of the most counterintuitive things we did to manage churn paid off dividends.

On today’s episode, I walk you through the THREE principles I learned on how to not only lower churn but achieve epic levels of net revenue retention.