If you’re navigating the path to product market fit for your SaaS business and working to drive revenues…
Marketing is one of the most important areas you’ll need to focus on.
But MARKETING as a discipline is very broad.
You’ve got Brand Marketing, Demand Generation, Content Marketing, Event Marketing, and even Customer Marketing.
Turns out none of these are important in the early stages to deliver meaningful revenues.
The ONE discipline of Marketing you actually do need to focus on that actually solves your early stage problems is PRODUCT MARKETING.
In this episode, I’m going to dig into What Product Marketing is, why it’s the most important, and the ONE aspect of Product Marketing you need to focus on, and if you do — you will accelerate your path to the next stage of growth for your SaaS business.