When it comes to B2B SaaS marketing & sales, there’s the old way of thinking in terms of Leads.
And then there’s the new way of thinking in terms of Accounts.
Thinking in terms of “Leads” is kind of like playing defense as a way to win the game.
Thinking in terms of “Accounts” is like playing offense as a strategy to win.
SaaS businesses that are serious about their growth are quick to switch away from playing defense
…and move to an offensive position around their Go-To-Market strategy — and they choose to go AFTER the Accounts they really want.
Enter your Account-Based Marketing strategy.
In today’s episode, I’m going to dig into the 5 steps to building an Account-Based Marketing strategy for growing your SaaS business.