I believe every Startup Founder needs to write a manifesto.
When you write a great manifesto, it allows you to get clarity into why your company exists.
It also allows you to clearly communicate your value to your ideal customers,
…and it compels people to trust you, follow you, buy from you instead of your competitors.
A great manifesto turns a startup into a movement, and it is at the core of a great Go-To-Market strategy
(that helps you accelerate growth and rise above the competition).
In today’s episode, I’m going to dig into how to start creating a manifesto as a centerpiece to your Go-To-Market strategy to drive growth.