In today’s GTM Wednesday episode, I’m going to walk you through three Strategies I’ve used to kick-start growth.
I learned these three strategies when I was running ToutApp.
We hit a bad year, and growth was stalled, we were burning too much cash and we were going to die…
And we needed to make changes.
Because of these three strategies, we were able to:
- quadruple our ACV
- bring back growth
- drive to cash flow break even with a path to profitability
- …and we clocked our largest quarter in company history
It was insane.
All because I used these three GTM strategies that I’m going to walk you through today.
But here’s the crazy thing.
When we sold ToutApp to Marketo, and I joined the executive team…
I was blown away to see that they were using the same exact three strategies to drive the Marketo transformation.
And in today’s episode, I’m going to walk you through it (you can use these three strategies to kick-start YOUR growth).