At the heart of every customer sales conversation is the product demo.

There’s a black art to giving a product demo.

You want to highlight the product.

But you also don’t want to overwhelm.

After having given product demos for six-figure deals.

After having given product demos for a keynote in front of 5,000 people.

In today’s episode, I’m going to walk you through my 4 golden principles for how to make a product demo video that helps you close deals.