I have this addiction.
I love scouring the Internet (and particularly eBay) for *old* books on Marketing.
Here’s the thing.
While the channels (Facebook News Feed instead of newspapers) have changed,
…and while buying behavior has changed (Start SaaS Trial instead of Ask to be mailed a Floppy), humans haven’t changed.
And the art of creating distribution, getting attention, and driving action hasn’t changed.
And so I love finding old school marketing books that speak to time-tested and effective SaaS marketing principles.
In today’s episode, I’m going to share with you 3 of my favorite old school marketing books
(and 3 SaaS marketing principles you can use today to drive more growth for your SaaS business).