When I first started this blog, it was 2007. When you wrote something as a blog post, people discovered it. There was barely any Twitter, I didn’t have a mailing list, a social following, let alone a Youtube channel with 41K subscribers. But I published anyway. And it was exhilarating. And given that it was 2007, just by the mere act of publishing, content got noticed. Somehow.

To push things along, and to “distribute” I would submit the post of Hacker News. And more often than not, as long as I identified as an engineer talking about Go-To-Market (that hasn’t changed in 16 years)… I’d end up on the front page and massive amounts of blog traffic would ensue.

Fast forward to today. I publish an episode to my Youtube channel on growing SaaS companies every Sunday. It gets promoted to my mailing list, and then to my Twitter followers, LinkedIn, Instagram, Facebook, and even TikTok (yep SaaS Founders hang out there too). And I love it.

But lately… a yearning has been growing. I wanted to write some long form content again. I mean like really in-depth long form thoughts. While my Youtube episodes run anywhere from 16 minutes to upwards of 24 minutes, and that is long form in today’s standards, there’s something about writing things out that just hits different.

So… Hello (again) world. Here goes a new experiment. I’m doing this from a place of play, no commitments here, just the promise of a long form piece of content when the inspiration strikes. For when I want to really write out something in-depth, and for cases, where I can’t exactly verbalize it on a video but can explain it a form that I’ve been accustomed to since the beginning of the Internet: blogging.

If you’d like to follow along, grab a copy of my 5-Point SaaS Growth Strategy Guide. That’ll get you on my mailing list, and my long form content will get published automatically to my mailing list as well.