OK so you’ve got a SaaS business.
But how do you price it?
Is it on a per seat basis? Or a per org basis? Or is it based on # of records?
When I was building out ToutApp, and even at Marketo, we took Pricing Strategy *very* seriously.
I read books on it.
I asked economists about pricing theory.
I learned two things:
– Having a sound pricing strategy can make or break your business model
– There really are FOUR key principles around pricing you need to follow
In today’s Unstoppable Sunday episode, I walk you through FOUR principles that you must follow for your Pricing Model (to drive up LTV and Net Retention and accelerate growth).