OK so you’ve got a SaaS business.

But how do you price it?

$9/month?

$30/month?

$295/month?

Is it on a per seat basis? Or a per org basis? Or is it based on # of records?

When I was building out ToutApp, and even at Marketo, we took Pricing Strategy *very* seriously.

I read books on it.

I asked economists about pricing theory.

I learned two things:

– Having a sound pricing strategy can make or break your business model

– There really are FOUR key principles around pricing you need to follow

In today’s Unstoppable Sunday episode, I walk you through FOUR principles that you must follow for your Pricing Model (to drive up LTV and Net Retention and accelerate growth).