I often get this question from Founders inside of my SaaS School….

We’re starting to build out our product, have a few users…

Should we go raise now?

Or… should we raise after we have revenues flowing?

It’s the age old question of do we go raise on PROMISE or raise on NUMBERS?


It depends.

On today’s Unstoppable Sunday episode, I walk you through the exact steps I’d follow to start a SaaS business

(and define my fundraising strategy).

Most importantly, I’ll walk you through when to raise on promise and when to raise on numbers.