I often get this question from Founders inside of my SaaS School…

We’re starting to build out our product, have a few users…

Should we go raise now?

Or… should we raise after we have revenues flowing?

How do we secure venture capital funding?

It’s the age-old question of do we go raise on PROMISE or raise on NUMBERS?


It depends.

On today’s Unstoppable Sunday episode, I walk you through the exact steps I’d follow to start a SaaS business

(and define my fundraising strategy).

Most importantly, I’ll walk you through when to raise on promise and when to raise on numbers.