As startup founders, we tend to keep this complex multi-variate equation in our head of how our startup is going to grow and win.

After every customer conversation, after every team discussion, and after every metrics review…

We then iterate on that model…

Again… in our heads.

If there is ONE thing I learned from my journey of being CEO of ToutApp and SVP of Strategy at Marketo.

You have got to tether yourself to a written out strategy!

When we forced ourselves to write down (in one page) the strategy for winning.

When we kept looking at it over and over and iterating on it..

That’s when we accelerated our growth.

What goes into a simple 1-page strategy?

In today’s Unstoppable Sunday episode, I walk you through the THREE most important components to your Startup’s strategy.