I’ve been thinking a lot about Braintrust lately and whether this thing is truly going to fly or whether this is just a bad idea that I should kill.

There are a ton of different ways to think about it, some scientific (looking at customers, market, trajectory) and some more based on the gut (am I still excited by the idea and the space, does it look like I’m starting to build a tribe of followers, etc).

Interestingly enough, the greatest wisdom I came across on this subject came from an unconventional source. It was from this series of videos by one of my favorite journalists of all time, Ira Glass.

In the second part of this four part video where Ira talks about the art of storytelling.

Without even realizing it, he gives some amazing advice to entrepreneurs on how to think about their startup idea, how to curate it so it becomes something amazing, and also, of course, how to ruthlessly kill it if it doesn’t meet your expectations.

Here’s the video.