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When you are going through the transformation from being an employee or a solo-practitioner to a thriving business
SaaS Marketing 101 (3 Key Principle...
Want more leads? More pipeline? More sales? You need marketing… right? But here’s the thing. Marketing is a...
How to Create a Startup Pitch Deck ...
When I was starting my company ToutApp, I had no network, no “brand” behind me, and I wasn’t...
Strategic Planning for Startups (Th...
As startup founders, we tend to keep this complex multi-variate equation in our head of how our startup...
I never considered myself to be a competitive person. As I’ve built out ToutApp over the past 5 years, not...
Reflections on Being CEO of a SaaS ...
In this blog post, I’ll be reflecting on my journey as the Founder & CEO running company ToutApp over ...
Operational Ruthlessness, the key t...
Since 2010, I’ve been religiously blogging about the ToutApp journey, but about 24 months ago I had to go...
It takes 3 Years to Make Your Start...
The end of 2013 marks roughly the three-year mark for my company. As I reflect on where we...
This is Great. But I’m Not Co...
Almost every other day in Hacker News, I find the announcement about an awesome new web-app that potentially...
What I Learned About Sales & M...
It was the Fall of 2006. I was a Senior at RPI and somehow I ended up being...
